Archive for February, 2007

Made to Stick

Sunday, February 25th, 2007

Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
ISBN: 1400064287
I read Made to Stick last month, then loaned out my copy before I wrote my review. (Not my brightest idea, but I was excited and couldn’t wait to share.) Since then, I’ve urged several other people to read the book — because [...]

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