Archive for September, 2005

The Wisdom of Crowds

Monday, September 26th, 2005

by James Surowiecki
ISBN: 0385721706
If you think of yourself as smarter than the average bear, the main idea in Surowiecki’s book may seem counterintuitive: groups of people are smarter than individuals — even when the individual is an expert.
Of course, groups can include very smart, even expert, individuals. Not just any group will do — it [...]

Posted in nonfiction | No Comments »

Crossing the Chasm

Tuesday, September 20th, 2005

Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
ISBN: 100060517123
Crossing the Chasm has become something of bible in high-tech marketing. In this book (a revised version with updated — but still not entirely current — examples) Moore identifies the main problem with previous technology adoption life cycle thinking: the smooth slope [...]

Posted in nonfiction | No Comments »