reading notes

by James Surowiecki ISBN: 0385721706 If you think of yourself as smarter than the average bear, the main idea in Surowiecki’s book may seem counterintuitive: groups of people are smarter than individuals — even when the individual is an expert. Of course, groups can include very smart, even expert, individuals. Not just any group will [...]

Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore ISBN: 100060517123 Crossing the Chasm has become something of bible in high-tech marketing. In this book (a revised version with updated — but still not entirely current — examples) Moore identifies the main problem with previous technology adoption life cycle thinking: the smooth [...]