Brian Eno explains why I like polaroids, books, and possibly even why I like the iPad so much more than I ever thought I would

“This appetite for emotional resonance explains why users – when given a choice – prefer deep rapport over endless options. You can’t have a relationship with a device whose limits are unknown to you, because without limits it keeps becoming something else.

Since so much of our experience is mediated in some way or another, we have deep sensitivities to the signatures of different media. Artists play with these sensitivities, digesting the new and shifting the old. In the end, the characteristic forms of a tool’s or medium’s distortion, of its weakness and limitations, become sources of emotional meaning and intimacy.

Although designers continue to dream of “transparency” – technologies that just do their job without making their presence felt – both creators and audiences actually like technologies with “personality.” A personality is something with which you can have a relationship. Which is why people return to pencils, violins, and the same three guitar chords.”